Your 2025 Guide to Holiday Markets & Events in Bryan, TX
Looking for the best holiday events and markets in Bryan, Texas? Discover holiday cheer in our cozy community this season with this ultimate guide.
From Lights On! to the Holiday Night Bazaar, there are plenty of ways to get in the holiday spirit in Bryan, Texas. Read on for a guide to events and markets around town that are sure to bring you holiday cheer!
Bookmark this blog to come back to during the holidays — We'll be updating it with more events throughout the season!
Holiday Events
From holiday lights to classic Christmas movies and family-friendly events, there are plenty of things to do this holiday season in Bryan!
Lights On! In Historic Downtown Bryan
Friday, November 21 | 6:00PM - 8:00PM | Free Event
Begin Christmas festivities with the annual Lights On! Join us for this special event and watch thousands of lights glow along Main Street and Bryan Avenue, transforming Historic Downtown Bryan into a holiday wonderland. Enjoy free admission, festive picture stations, lively entertainment, and more. This family-friendly tradition includes a visit from Santa Claus, mouthwatering treats, and holiday shopping.
Check out all the activities & street performances at this year's Lights On here!
Holiday Stroll & Lighted Parade in Historic Downtown Bryan
Thursday, December 11 | 5:00 PM - 9:00PM | Free Event
Come enjoy the best Lighted Holiday Parade in Bryan-College Station! Wander through downtown Bryan and take in stunning dazzling lights. Dive into a merry atmosphere and browse through an array of local businesses, finding the perfect gifts for your loved ones. The stroll will begin at 5:00PM and the parade will start at 7:00PM at the intersection of 24th and Bryan Streets heading south, turning on 28th, and heading back north on Main Street. Floats, vehicles, fire engines, and more – all decorated with lights – will parade through the streets of Downtown Bryan for a night of festive holiday fun!
A little elf told us that if all the children in Bryan-College Station are extra good this year, Santa will even pay us a special visit at the end of the parade!
Holiday Magic at Sue Haswell Park
Thursday, December 4 | 5:30 PM - 9:00 PM | Free Event
Come sled down the snow hill, have your pictures taken with Santa, and enjoy hot chocolate and cookies with the entire family! There will also be other entertainment, inflatables, games, train rides and a drop box for your letters to Santa.
First Friday in Historic Downtown Bryan
Friday, December 5 | 5:00PM - 10:00PM | Free Event
Make your way to the downtown Bryan area, where mouthwatering eats, live entertainment, and local vendors await. Tap your feet to infectious beats and listen to an array of talented musicians while getting some holiday shopping done!
Reindeer On The Run Scavenger Hunt
December | Bryan City Parks | Free
Oh deer! Santa’s reindeer have escaped the North Pole and we need your help to find them! Explore City of Bryan locations to find all nine of Santa’s reindeer for a chance to win prizes. Go to Bryantx.gov/Reindeer for clues on where to find Santa’s nine reindeer in Bryan. Decode the clues, and head to each of the nine locations in Bryan. When you find the reindeer, scan the QR code to be entered to win great prizes.
The Reindeer on the Run scavenger hunt drawing will be on Wednesday, December 20, and three winners will be selected.
Active Texan Tinsel Trot at Lake Walk
Saturday, December 20 | Lake Walk
Take part in a 5K, 10K, or 1 mile kids and family run this holiday season at Lake Walk! This festive run will lead you through the scenic Traditions neighborhood, with paved, tree-lined streets. You'll probably even see some houses with all-out decorations for the season! After the Tinsel Trot, enjoy a party under the Christmas lights at Lake Walk.
Jingle Bell Sip & Shop in Historic Downtown Bryan
Friday, November 22 | Historic Downtown Bryan
Gather in Downtown Bryan for the annual holiday sip & shop event. During this time of year, Downtown Bryan is covered in thousands of lights and the stores are decorated for the holidays! Each store will feature one wine tasting and one holiday beverage (hot chocolate, wassail, cider, or something warm!). Each ticket includes includes a wine glass, wine tastings at participating businesses, a tote bag, and a map of all of the participating merchants in Downtown Bryan. Tickets will be available soon!
Ticket profits from this event will also go to support Voices for Children, a nonprofit located in Downtown Bryan whose mission is to provide volunteer advocates who ensure children who have experienced abuse or neglect have a safe and permanent home.
Holiday Markets
Get your holiday shopping wrapped up this holiday season in Bryan, Texas! Here are some local markets you won't want to miss.
The Local At Lake Walk
4100 Lake Atlas Drive | Every Third Tuesday | 4:00PM - 7:00PM
Free and open to the public The Local offers a variety of artisans, farmers, producers, and crafters from across the Brazos Valley. From fresh foods such as bread and honey, to homemade soaps and handcrafted jewelry, The Local features a variety of vendors. Don't miss out on this neat market, this season of The Local runs until November 19! Be sure to also experience The Local's Night Bazaar on December 6 starting at 6:00PM - 10:00PM.
Holiday Showcase at The Brazos Valley Museum of Natural History
3232 Briarcrest Lane | December 2 | 5:30PM - 7:30PM
The annual Holiday Showcase is a great time to get holiday shopping done while experiencing the Brazos Valley Museum of Natural History! This even features a variety of local artists and authors selling unique gifts for the holidays. There will also be live music, wine, and hors d'oeuvres, along with access to the Museum gift shop and the new special exhibit, Capturing Time: The Story of Early Photography.
Merry & Bright Marketplace
2533 Midtown Park Boulevard | December 13 | 11:00AM - 5:00PM
Shop from local artisans, crafters, and makers during the inaugural holiday market at Legends Event Center! The Merry & Bright Marketplace will bring together some of the best makers in the Brazos Valley for a one-day holiday shopping extravaganza.
First Friday
Historic Downtown Bryan | December 5 | 5:00PM - 10:00PM
Stroll the festive-filled streets in Historic Downtown Bryan and enjoy live music, art, and an array of shopping and dining options. Local artisans and members of the Brazos Valley Farmers’ Market will also be selling their goods on Main Street, and various shops and restaurants will be open extra late into the evening.
Miracle on Main Street Market
800 N. Main Street | December 6 | 11:00AM - 3:00PM
Enjoy a day of shopping with the entire family during Miracle on Main Street Market in Historic Downtown Bryan. There will be over 60 local vendors to shop from, along with live music, special Christmas giveaways, photos with Santa, and themed holiday cocktails for purchase.
43rd Annual Christmas Arts & Crafts Show
3232 Briarcrest Drive | December 7 & 8 | 10:00 AM - 5:00 PM
This free market is a long-standing tradition in Bryan, Texas! There will be over 100 vendors at the Brazos Center selling a variety of unique holiday gifts, from artwork to handmade soap. You never know what you might find (or how many gifts you can check off your list)!
Farm Patch
3519 South College Avenue | Open Monday - Saturday | 9:00AM - 7:00PM
Open since 1974, The Farm Patch is an open-air market offering unique fruit and vegetable stands that included all types of food products, flowers, and bedding plants. During the holiday season, The Farm Patch offers poinsettias and winter plants that will perk up your home and office for the holiday season! Get ahead of the gift-giving and be sure to order their festive holiday baskets filled with local fruit, nuts, and more.
Farmers' Market in Brazos County
206 W Villa Maria Rd | Every Saturday | 8:00AM - 12:00PM
Locals love the year-round Farmers’ Market that takes place every Saturday at the Midtown Park. Shop local produce, pantry-essentials, and more that align with each of Texas' seasons! In the holiday season you'll find delicious honey products, jams & jellies, root vegetables, and more! This farmers' market is also pet-friendly, so even your furry friends can tag along!
Book Your Stay in Bryan, Texas
Experience a legendary holiday season & settle in to southern hospitality in Bryan, Texas. We've got options for every style at competitive rates this winter in Bryan!
While we do our best to stay in-tune with the community & keep up with all things in Bryan, we may have missed a spot or two. If you believe we left off your favorite holiday spot, kindly send us an email at marketing@destinationbryan.com.
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