Born of converging cultures & built on deep Texas roots, Bryan is a community filled with authentic people, places, and stories – our legends. We're here to share the legendary stories that make Bryan, Texas unique.
February 18
Aggieland Art Trail Launched by Visual Arts Society and Destination Bryan
A new mobile passport version of the Aggieland Art Trail has been launched by the Visual Arts Society of Bryan-College Station in collaboration with Destination Bryan, inviting both residents and visitors to…
February 6
Destination Bryan Launches New Weekly Event E‑Newsletter
Destination Bryan is excited to announce the launch of its new weekly event newsletter, designed to keep the local community informed and engaged with the activities happening in our vibrant community. This…
February 5
TROUBADOUR FESTIVAL ANNOUNCES LINEUP FOR THIRD ANNUAL EVENT AT TEXAS A&M’S AGGIE PARK ON MAY 17
Shane Smith & The Saints to Headline 2025 Festival; Randy Rogers & Wade Bowen, 49 Winchester + More Also Scheduled to Take the Stage Dozens of Texas’s Best Barbecue Pitmasters, Restaurants Also…
December 23, 2024
Bryan, Texas, reports record-breaking hotel revenues
Bryan, Texas, achieved record-breaking hotel revenues in November 2024 at $4.42 million, showcasing the area’s growing appeal as a prime destination for both leisure and business travelers. The hospitality sector in Bryan…
November 26, 2024
Bryan prepares for the magic of a decades-old tradition
Destination Bryan prepares to celebrate a decades-old tradition. The first known Christmas parade in Downtown Bryan took place in 1889, and now Destination Bryan hosts an annual variation of the tradition. This…
November 7, 2024
Kick off the holiday season at Lights On! in Historic Downtown Bryan
Experience the magic of the holidays at Lights On! in Downtown Bryan on Friday, November 22, beginning at 5:00 PM, where the community gathers to celebrate the festive season with holiday lights…
October 28, 2024
Arts & Culture Development Grant Funds Mural Project in Downtown Bryan
A vibrant new mural is taking shape in Downtown Bryan, marking an exciting milestone for the community as it is the first major public art project funded by the newly established Arts…
September 24, 2024
Destination Bryan announces a full slate of events for the 2024 holiday season!
Join us this holiday season in Historic Downtown Bryan for a variety of family-friendly events beginning with Halloween all the way through Christmas. We can't wait to see you there!
July 24, 2024
Float applications are open for the 2024 Downtown Bryan Holiday Stroll & Lighted Parade
It's Christmas in July! It's time to get excited for the 2024 Downtown Bryan Holiday Stroll & Lighted Parade. Destination Bryan announces float applications open today for the 2024 Downtown Bryan Holiday…
May 20, 2024
Destination Bryan encourages locals to become tourists this week in their own backyard.
This week is National Travel & Tourism Week and Destination Bryan is encouraging locals to spend a day as a tourist this week to celebrate the culture, cuisine, and experiences our incredible…
May 13, 2024
Adidas 3SSB Basketball Tournaments Bring Future D1 Athletes and Coaches to Bryan’s Legends Event Center
In 2023 Adidas 3SSB Basketball Tournaments took place at Legends Event Center. Now, they are back for their second year. On April 18-20, 2024 the Girls Tournament was held at Legends Event…
April 18, 2024
Destination Bryan announces the lineup for the Official Troubadour Festival Pre-Party
Troubadour Festival, a Texas BBQ & music experience, is coming to Bryan-College Station on Saturday, May 18. Kick off the Festival with a free concert in Historic Downtown Bryan on Friday, May 17.
Visit our Media Hub to view photos and logos from Destination Bryan.
Destination Bryan is the destination marketing organization for Bryan, TX. The organization aims to promote the city to drive economic development to increase residents' quality of life. Through partnerships with various attractions, businesses, and hotels, Destination Bryan is able to promote tourism and assist groups interested in having events in the City of Bryan to create a positive impact for the community.
Visitors to Bryan provide the boost our economy needs to keep local businesses vibrant & help fund the services that make Bryan a great place to live.
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