Born of converging cultures & built on deep Texas roots, Bryan is a community filled with authentic people, places, and stories – our legends. We're here to share the legendary stories that make Bryan, Texas unique.
July 24
Float applications are open for the 2024 Downtown Bryan Holiday Stroll & Lighted Parade
It's Christmas in July! It's time to get excited for the 2024 Downtown Bryan Holiday Stroll & Lighted Parade. Destination Bryan announces float applications open today for the 2024 Downtown Bryan Holiday…
May 23
Paul Wall, Saving Abel, Infected Mushroom Live, and more will be performing at Hullabaloo Music Fest this Labor Day weekend in Bryan, Texas.
Hullabaloo Music Fest announces this year's festival lineup. See a variety of artists across four different venues in Downtown Bryan this Labor Day weekend on Sunday, September 1, 2024.
May 20
Destination Bryan encourages locals to become tourists this week in their own backyard.
This week is National Travel & Tourism Week and Destination Bryan is encouraging locals to spend a day as a tourist this week to celebrate the culture, cuisine, and experiences our incredible…
May 13
Adidas 3SSB Basketball Tournaments Bring Future D1 Athletes and Coaches to Bryan’s Legends Event Center
In 2023 Adidas 3SSB Basketball Tournaments took place at Legends Event Center. Now, they are back for their second year. On April 18-20, 2024 the Girls Tournament was held at Legends Event…
April 18
Destination Bryan announces the lineup for the Official Troubadour Festival Pre-Party
Troubadour Festival, a Texas BBQ & music experience, is coming to Bryan-College Station on Saturday, May 18. Kick off the Festival with a free concert in Historic Downtown Bryan on Friday, May 17.
March 27
Join us April 13 for the Downtown Bryan Street & Art Fair!
Experience the Downtown Bryan Street and Art Fair on Saturday, April 13 from 10 AM - 6 PM during Texas A&M's Family Weekend featuring live music, family-friendly activities, hands-on art demonstrations, shopping…
March 18
Grab a ticket to the Lucky B Bison Ranch Experience!
Join Destination Bryan and Lucky B Bison Ranch on Sunday, April 7, just prior to the solar eclipse, for an exclusive family-friendly experience.
November 27, 2023
October sees record hotel revenue in Bryan
The hotel market in Bryan, Texas is stronger than ever with October 2023 bringing record breaking hotel revenue to Bryan, recording the community's first ever month of more than $4 million in hotel revenues.
November 21, 2023
Save the date for this year’s Holiday Stroll & Lighted Parade!
Destination Bryan is pleased to present the Downtown Holiday Stroll & Lighted Parade
November 2, 2023
Save the date for this year’s Lights On in Downtown Bryan!
Destination Bryan will kick off the holiday season with its annual Lights On! ceremony
October 9, 2023
Save the date for this year’s Halloweentown in Downtown Bryan!
Destination Bryan and Bryan Broadcasting are partnering to present Halloweentown in Historic Downtown Bryan
September 25, 2023
Destination Bryan announces a full slate of events for the 2023 holiday season!
Join us this holiday season in Historic Downtown Bryan for a variety of family-friendly events beginning with Halloween all the way through Christmas. We can't wait to see you there!
Visit our Media Hub to view photos and logos from Destination Bryan.
Destination Bryan is the destination marketing organization for Bryan, TX. The organization aims to promote the city to drive economic development to increase residents' quality of life. Through partnerships with various attractions, businesses, and hotels, Destination Bryan is able to promote tourism and assist groups interested in having events in the City of Bryan to create a positive impact for the community.
Visitors to Bryan provide the boost our economy needs to keep local businesses vibrant & help fund the services that make Bryan a great place to live.
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