Bryan, Texas, reports record-breaking hotel revenues

Bryan, Texas, achieved record-breaking hotel revenues in November 2024 at $4.42 million, showcasing the area’s growing appeal as a prime destination for both leisure and business travelers. The hospitality sector in Bryan has witnessed a significant uptick in occupancy rates and average daily rates, reflecting the city's robust tourism and economic development efforts.

Demand was up 14.8% year over year and was the highest average daily rate on record in Bryan at $143.00 per night. Prior to November 2024, October 2024 was the highest month on record at $4.28 million and October 2023 was the next highest at $4.14 million in revenue. These figures only reflect Hotel revenue and do not reflect short-term rentals.

"It's exciting to see this type of growth in Bryan's hotel industry. While the rivalry football game helped increase revenues, the key driver of this new growth is due to the opening of The LaSalle Hotel in Downtown Bryan," said John Friebele, Executive Director of Destination Bryan. "With the city announcing an upcoming hotel in Downtown Bryan and the dedication the Destination Bryan staff has to promoting our community as a tourism destination, we can expect to see continued growth for years to come."

A combination of factors has contributed to this growth in hotel revenues. The city’s strategic investments in infrastructure and community development, have made Bryan an increasingly attractive destination. Furthermore, the rise in events and groups hosted in the area has spurred demand for accommodation, leading to increased revenue for local hotels.

This surge in hotel revenues also highlights the positive impact of community initiatives aimed at boosting tourism from Destination Bryan. Local businesses, attractions, and Destination Bryan have collaborated to create a vibrant tourism destination that draws visitors from across the state and beyond. The influx of visitors has not only benefited hotels but has also stimulated growth in nearby restaurants, retail stores, and entertainment venues, contributing to the overall economic vitality of Bryan.

Looking ahead, Bryan's hotel industry is positioned for continued growth. With ongoing investments in tourism-related infrastructure and marketing efforts aimed at attracting new visitors, the city is well-positioned to capitalize on its recent success. The collaboration between The City of Bryan, Destination Bryan, businesses, and community organizations will play a crucial role in ensuring that Bryan remains a vibrant destination for years to come.

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About Destination Bryan: Destination Bryan is the destination marketing organization for Bryan, TX. The organization aims to promote the city to drive economic development to increase residents' quality of life. Through partnerships with various attractions, businesses, and hotels, Destination Bryan is able to promote tourism and assist groups interested in having events in the City of Bryan to create a positive impact for the community.

For Media Inquiries Contact:

Lina Adams
PR & Communications Coordinator
lina@destinationbryan.com
OFFICE: 979.721.9506