Destination Bryan encourages locals to become tourists this week in their own backyard.

This week is National Travel & Tourism Week and Destination Bryan is encouraging locals to spend a day as a tourist this week to celebrate the culture, cuisine, and experiences our incredible destination has to offer. From classic Bryan legends to the newest spots, this week is an opportunity to discover and rediscover the hidden gems that make our city an exciting place to live and visit.

National Travel & Tourism Week is the perfect time to stop by our locally-known spots. Whether it's a museum, a lake-side trail, or a charming local eatery, Destination Bryan is encouraging everyone to explore and appreciate the diverse offerings Bryan has for locals and visitors alike.

Bryan, Texas is a Legend Reborn

Our Bryan Legends are the unique businesses that make our town a great place to live and visit, the people you'll meet as you explore everything we have to offer, and the stories that have woven together over generations to create the vibrant, diverse community we love today. In honor of National Tourism Week check out some of the spots that truly embody what it means to be a Bryan Legend.

Stop by these special Legends:

Support Local Businesses and Artisans

National Travel & Tourism Week is an excellent opportunity to shop local, dine at family-owned restaurants, and purchase handcrafted goods from local artisans.

Some great spots to visit this week include:

For a full list of Bryan restaurants and downtown businesses to support visit: https://www.destinationbryan.com/

Explore Local Outdoor Adventures

National Travel & Tourism Week is the perfect time to reconnect with nature by exploring Bryan lakes, and partaking in outdoor recreational activities.

Great local spots to get outside this week include:

Check Out a New Spot

While Bryan is known for its tried and true local favorites, National Travel & Tourism Week is a great opportunity to check out some of Bryan’s newest spots!

Several new spots include:

As you embrace being a tourist in your backyard this National Travel & Tourism Week, Destination Bryan encourages you to share your experiences on social media by tagging @DestinationBryan in your photos. By sharing your stories and photos, you can inspire others to explore and appreciate the incredible destination we have to offer! For a full list of experiences and businesses to support this week visit: https://www.destinationbryan.com/.

2023 Tourism in Bryan

In 2023, around 1.2 million people visited Bryan, Texas attracted by events and businesses. Those visitors spent more than $172.5 million dollars in Bryan’s shops and restaurants. Tourism in 2023 supported more than 2,100 local jobs. Without these visitors, each household in Bryan would need to spend an extra $5,500 per year to keep the economy moving. Based on data provided by Dean Runyan Associations and US Census Bureau.

About Destination Bryan

Destination Bryan is the destination marketing organization for Bryan, TX. The organization aims to promote the city to drive economic development to increase residents' quality of life. Through partnerships with various event venues and hotels, Destination Bryan is able to promote tourism and assist groups interested in having events in the City of Bryan to create a positive impact for the community.


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For press inquiries, please contact:
Lina Adams
PR & Communications Coordinator
lina@destinationbryan.com
OFFICE: 979.721.9506